Grab your popcorn. There’s a new movie that looks back on the history of SEO from the mid-1990s to today. Wait. A movie about SEO? Yep. It may seem odd at first glance, but as anyone who’s been around the industry for the past 20 or so years could tell …
Read More »Google adds a fidget spinner to its basket of Easter eggs
Not that anyone needed another distraction online, Google has now added an interactive fidget spinner to its basket of Easter eggs. Reported today on Search Engine Journal, Google mobile and desktop searches for “spinner” will result in a digital spinner atop search results. (A search for “fidget spinner” doesn’t work …
Read More »SearchCap: Google job schema, Google mobile first & the SEO movie
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s job listings search is now open to all job search sites developersJun 20, 2017 by Barry Schwartz Do you have job listings you want to …
Read More »Google’s job listings search is now open to all job search sites & developers
It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to the new feature in Google search. Google announced this morning that they are now opening up job …
Read More »Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
In a wide-ranging keynote discussion at SMX Advanced in Seattle, Wash. last week, Google’s head of search ads, Jerry Dischler, talked new products and features and what the newest innovations reveal about where search marketing is headed. (Watch the full interview below.) Asked what the big themes or trends were …
Read More »What link builders really want you to know
Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so …
Read More »7 changes by Facebook that make it a real local search player
The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook — the one who can …
Read More »No more ‘OK Google’: Cortana can now be the default assistant on Android
The newest update for Cortana for Android enables users to make it the default assistant on Android devices, displacing the Google Assistant. A prompt when Cortana is initiated takes users through the quick setup process (below). Once installed, a long press on the home button brings up Cortana instead of …
Read More »Searching for a call analytics platform?
Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. In …
Read More »SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on …
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