Webmaster

Google has added the ability for local businesses in specific categories, such as restaurants, to add new URLs to their profiles to hyperlink searchers directly to a landing page where they can take specific actions. Some of these actions include placing a reservation or an online order, make an appointment …

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging businesses to “swap reviews” on Google. In the post, the SEO company owner said: “It’s that time again – Let’s swap Google reviews!  I have a REAL level …

Almost everyone, it seems, has received one: a call falsely claiming that your business listing on Google is about to expire. Many people also receive deceptive robocalls from marketing companies claiming to represent or be authorized by Google. One such UK-based company, Movette, was just shut down by regulators for …

Keyword research is underrated. Many SEOs have gotten the idea that keyword research just doesn’t hold the value it once did, especially in today’s environment of voice search, extreme long-tail phrases and so on. However, this couldn’t be further from the truth. Not long ago, I wrote a post outlining …

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC: Actionable content: The agenda consists of 55+ expert-led sessions covering …

So far in 2017, we’ve seen location extensions for display, automated call extensions, a global rollout of price extensions, and most recently, call extension bid adjustments. Google AdWords extensions are more powerful than ever, and they just got another major mobile upgrade. Mobile sitelinks are becoming interactive, while callouts and structured …

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability …

Google has confirmed they have blacklisted some ad buyers after they exploited their ad system, which resulted in AdSense publishers noticing declines in their CPCs over the past few days. Google has addressed the issue by blacklisting those ad buyers and identified the issue going forward. If you saw your …

In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products. Conversion is …