Webmaster

Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the …

I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in …

Mark Van Scyoc / Shutterstock.com Yelp has sent a letter to the Federal Trade Commission (FTC) asserting that Google is improperly using Yelp images in local search results in violation of its 2013 antitrust settlement with the regulatory agency. Yelp also circulated the letter to several members of Congress and state …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fineSep 11, 2017 by Greg Sterling Google still required to make changes to search results during appeal process. Google …

The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today. Honing these …

Google has quietly announced on Google+ that it will be killing off some of the App Indexing features within the Google Search Console. Specifically, Google is turning off the Fetch As Google for Apps feature to “avoid unnecessary duplication” with what is available within the Firebase help documentation. Google added …

According to The Telegraph, Google is planning to file an appeal against the roughly $2.7 billion (€2.4 billion) antitrust fine imposed by the European Commission in June for abuse of market position in shopping search. The fine was the largest in EU history; the previous record fine was $1.3 billion against …

For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of content and editor-in-chief …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fine Sep 11, 2017 by Greg SterlingGoogle still required to make changes to search results during appeal process. Google …

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO …