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Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could …

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting local discovery, including booking and …

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join our Google AMP …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to knowOct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open …

While save effort and time. These plugins won’t cause a mini-revolution in your studio, but they will allow you to perform particular tasks quicker. Plus, a number of these are created for older versions of Ai, including some functionality of more recent variations like Innovative Cloud without the extra expense …

An interview and Q&A with billionaire and previous CEO of Google, Eric Schmidt. In this interview, Eric goes over how he handled and encouraged innovation at Google and what cities can do to develop more entrepreneurs. Eric also talks about the altering function of innovations effect on federal government and …

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Last October, Facebook announced a number of tools and partnerships supporting local discovery and commerce on the app. Among them were the following: Booking and food ordering for Pages Social recommendations Local event discovery Last week, Facebook “officially launched” food ordering on Facebook. The platform is working with delivery aggregators …

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of …

We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with …