Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a …
Read More »SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the …
Read More »Target the right keywords — for Google AND your clients
It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a post about …
Read More »Google Maps enables creating & sharing lists on desktop version
Android Police reports Google is now rolling out the ability to create and share lists of places on the desktop version of Google Maps. This feature originally launched on mobile in February and now seems to be rolling out to the desktop interface. It allows searchers to keep track of …
Read More »SEO ranking factors for 4 business verticals and what they mean for local businesses
SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at …
Read More »SearchCap: Canada courts with Google, Google Maps sharing & SEO ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US court orders Google not to comply with Canadian court’s order delisting search resultsNov 3, 2017 by Greg Sterling The US court agreed with Google that …
Read More »Confirmed: Google rolling out new curved mobile search results interface
Kashin / Shutterstock.com It appears that Google is now rolling out the new curved mobile design that they have been testing for several months. Many searchers have reported seeing the new design, and several of us at Search Engine Land have replicated it. The new design started rolling out earlier …
Read More »SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala
Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks …
Read More »Search in Pics: SEOs dress up as Google algorithm, zombies, horses & Mr. Spock
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google zombie apocalypse: Source: Instagram Googlers horsing around: Source: Instagram SEOs …
Read More »Google News to deprecate old RSS feed URLs on December 1, 2017
Google News will be deprecating their old RSS feed subscription URLs by December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them. A Google spokesperson told Search Engine Land, …
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