In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A very floppy Google sofa bench: Source: Instagram Google’s bathroom signs: …
Read More »The AdWords 2x budget change: How’s it going?
When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had …
Read More »10 facts about rich results that all SEOs should know
As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information …
Read More »Google says Assistant now on more than 400 million devices
Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google …
Read More »SearchCap: Google Assistant, AdWords budgets, SEO facts & pictures in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Assistant now on more than 400 million devicesJan 5, 2018 by Greg Sterling Sales of Google Home smart speakers are considerably smaller. The AdWords …
Read More »Google My Business dashboard showing video upload section for some business owners
Google seems to be testing the ability of business owners to upload videos to their local listings within the Google My Business dashboard. Colan Nielsen posted screen shots of the feature within the dashboard. This is not to be confused with the Local Guides, volunteers who help Google keep map …
Read More »Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains. Among them, it says that privacy measures — especially the General Data …
Read More »Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that searchers became increasingly likely to search for both brand and …
Read More »Holiday Retail Search Strategies 2017: What worked, what didn’t
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid …
Read More »How to reverse-engineer your online advertising strategy
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online advertising. I mean, it just makes sense. People click on your ad because …
Read More »