In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the …
Read More »SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally …
Read More »Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema
Today, Google is giving Mexican actress Katy Jurado center stage on their home page on what would have been her 94th birthday. Born in Guadalajara, Mexico, Jurado began her career during the Golden Age of Mexican cinema and eventually was cast in several Hollywood roles alongside actors like Gary Cooper, …
Read More »3 ways to kick-start your SEO in 2018
It’s that time of year where we make our resolutions, promise to be better people and try to start the year fresh. It’s also the time of year where people like me put out “ways to make 2018 better” posts and everyone’s eyes roll into the back of their head. …
Read More »Search strategies — Learn what worked and what didn’t for the 2017 holiday season
This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those …
Read More »SearchCap: Google image bug, starting SEO & AdWords keyword matches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix reverse image search bugJan 15, 2018 by Barry Schwartz “Pages that include matching images” section is not showing image thumbnails as it should. …
Read More »10 great reasons to book your ticket NOW for SMX West!
The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason to secure your …
Read More »Understanding AdWords keyword match types for manufacturers
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate …
Read More »Google to fix reverse image search bug
Google has confirmed it is working on a fix for a bug that is affecting reverse image search, which can be used to find related images, sites using an image and other sizes of an image. Because of the bug, first reported on Thursday, the section of those search results …
Read More »Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world
Google is marking Martin Luther King Day with a doodle designed by the guest artist, Cannaday Chapman. According to Chapman, his image of a young girl on her father’s shoulders listening to Dr. King speak is meant to evoke Dr. King’s dream of creating a better world for all children. …
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