Apple is releasing a new video advertisement for the iPhone and iOS. Like previous ads, this video shows a stark departure from its predecessors. You can feel Tor Myhren’s influence on this ad. The recently hired VP of Marketing Communications has an impressive background in the advertising industry and is …
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It’s time to call it: The mobile wars are over. The mobile market was once vibrant and variegated, a virtual coral reef of odd devices aimed at specific users. There was a phone with a 3D camera! There was one with a weird version of Android that catered to the …
Read More »Apple released a new video ad just in time for Game 7 of the World Series (that’s baseball, and it’s not really a “world” cup). And this is a good one. Like previous ads, Apple is focusing on just one new feature in the iPhone 7. All of my friends …
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That record scratch you just heard came from thousands of designers and RD specialists who suddenly have to remake 3D models of laptops, phones and desktops. That sigh is coming from hundreds of programmers stepping up their new interfaces and that ripping noise is myriad press releases getting torn up …
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Some good news for folks looking to shave a hundred bucks or so off an iPhone, while still getting all the benefits that going through Apple’s official channels entail. The company is now stocking refurbished iPhones through its online store — which was previously limited to iPads, Macs, Apple TVs …
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Apple and top automakers could be among the U.S. businesses that suffer if President-elect Donald Trump plays hardball with China over trade. That’s according to an editorial from China’s state-run newspaper Global Times this weekend — via The Guardian — which included a thinly-veiled threat of repercussions if Trump takes action …
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Foxconn, Apple’s key manufacturing partner, is among a number of supply chain companies that are said to be exploring the potential to relocate iPhone production facilities from Asia to the U.S., according to a report in Japanese newspaper The Nikkei. The report comes in the wake of the U.S. election and promises …
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