Business

The secret ingredient for successful brand innovation

Predicting the success potential for new brands is not necessarily a fool’s errand, but even with advancements in research techniques it’s still hard to determine which new products or services will be a win with consumers. Nielsen estimates that 85% of new products launched in the consumer packaged goods industry …

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Biotech Startups And The Hard Truth Of Innovation

Gary Pisano’s recent Harvard Business Review piece, The Hard Truth About Innovative Cultures, beautifully frames up how innovative corporate environments are frequently misunderstood. Innovative startups aren’t just about being cool and nimble, having beer taps in the kitchen, or an endless bounty of swag. Pisano sums up the harder, harsher …

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