Just over a month ago, scientists working on the Pan-STARRS (Panoramic Survey Telescope and Rapid Response System) observatory at Haleakala, Hawaii caught a glimpse of something truly extraordinary: the first known interstellar object to pass through the solar system. Over the past month, we’ve refined observations and detailed what we …

A great deal of time and energy is put into designing the instruments and cameras that go to Mars on rovers, but none of those will do any good if the vehicle is dead in the sand after a few weeks. After all, it’s a few million miles to the …

According to an analysis published in the journal Nuclear Technology, the first of the two major explosions reported by eyewitnesses of the Chernobyl disaster was a nuclear and not a steam explosion. Chernobyl disaster aftermath: reactor 4 (center), turbine building (lower left) and reactor 3 (center right). “Numerous studies have …

An international team of scientists from the Johns Hopkins University, Pacific Biosciences, and Earlham Institute has produced the first near-complete genomic sequence for the common bread wheat (Triticum aestivum). The research appears in the journal GigaScience. A field of bread wheat (Triticum aestivum) in Ukraine. Image credit: Oleksii Alieksieiev. Bread …

It turns out solid-phase haze particles help cool the atmosphere of the dwarf planet Pluto. That’s according to new research by planetary scientists from the University of California, Santa Cruz, and elsewhere. According to Zhang et al, Pluto’s atmosphere is unique among Solar System planetary atmospheres, as its equilibrium temperature …

Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping …

Google Travel has announced the launch of new design just in time for the holiday travel season. The new design gives searchers “more ways to find cheaper flights,” Google said. It also looks pretty and has a quicker interface. Here is an animated GIF of the new features: You can …

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, …

If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I …

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords …