Gorillas can spontaneously clean their food before eating it, without first watching another animal to learn from them, an international team of researchers has found. Published in the journal PLoS ONE, the findings challenge the interpretation of recently published data that suggested that gorillas acquire food cleaning primarily by learning …
Read More »Research Provides New Evidence of Plate Tectonics in Europa’s Ice Shell
A process called subduction — when a tectonic plate slides underneath another and sinks deep into a planetary body’s interior — is physically possible in the ice shell of Jupiter’s moon Europa, according to new research from Brown University. This is important because material from the surface of Europa could …
Read More »Large Planetesimals Delivered More Mass to Proto-Earth than Previously Thought
After the Moon’s formation, Earth experienced a protracted bombardment by large (over 1,500?km in diameter) planetesimals. Dr. Simone Marchi, a researcher at the Southwest Research Institute, and co-authors recently modeled this process. Based on their simulations, the researchers say that the large planetesimals delivered more mass to our planet than …
Read More »The company behind Dots is changing CEOs
Playdots, the company that lets gamers play with Dots, will soon have a new CEO as co-founder and current COO Patrick Moberg takes over for co-founder Paul Murphy. Murphy lead the company as CEO since the founding in 2013 and will stay with Playdots as a board member. Murphy and …
Read More »Booker Scores 46 Points Making it a Season High
It was a closely contested game following the first quarter with TJ Warren leading the way with seven points for the Suns. However, Booker was only shooting two-for-eleven with four points, but if there’s one thing we know about him, it’s that the low-shooting percentage probably wasn’t going to last. …
Read More »Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, …
Read More »Google testing an answers carousel within the search results snippets
Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the …
Read More »Links: To speed or not to speed
When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would spend a significant amount of time doing due diligence prior to …
Read More »PPC agencies will play these 4 roles when automation takes over
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their …
Read More »Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor
Every year, Google brings its own holiday shine to searches for Hanukkah, Christmas, Kwanzaa, and even Festivus (a holiday inspired by the TV sitcom “Seinfeld”), by decorating corresponding search result pages for each holiday term with relevant imagery. This year’s decorations for holiday searches are now on display. For Hanukkah, …
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