The phenomenon of ‘man flu’ — a cold or similar minor ailment experienced by a man who is thought to be exaggerating the severity of the symptoms — may have some basis in fact, suggests new research by Dr. Kyle Sue from the Memorial University of Newfoundland. The new study …
Read More »Disney details overarching direct-to-consumer plan possible through Fox deal
Disney CEO Bob Iger positioned his company’s acquisition of Fox’s TV and movie businesses as a way for the company to prepare for a future in which streaming and direct-to-consumer dominate media consumption, on a conference call this morning to discuss the $52 billion deal. He noted that while they’re …
Read More »Carr signs with England Soccer Team
Noah Carr is going to play college ball in England. So Carr is going to get the chance to attend college and play soccer in England. The academy plays its games against some of the top professional academies in Europe. Aside from the fact Carr will be playing at a …
Read More »Half of Amazon app users have been switched to a new, swipe-based 1-Click checkout
Has Amazon’s ‘one-click’ checkout on mobile looked a little different to you lately? A number of users of Amazon’s mobile applications have recently reported seeing a new checkout option that replaces the click – well, on mobile, the tap – with a swipe instead. As it turns out, the option …
Read More »Plenty of Fish adds new conversation features to differentiate itself from Tinder
Match Group, which houses a large portfolio of dating app brands – including most notably, Tinder, Match, and OKCupid – is prepping a notable upgrade to one of its older brands: Plenty of Fish. The dating service, often dubbed ‘POF’ by its users, was founded in 2003 then sold to …
Read More »Wizeline expands its outsourced IT services business into southeast Asia
Wizeline, a provider of outsourced programming services, is expanding its global footprint with agreements to partner with a slew of development shops across Southeast Asia. Founded in 2014, the company has a similar vision as Andela — providing programming jobs for developers in emerging markets to unlock the local talent pool …
Read More »How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions. Following Black Friday and Cyber Monday outcomes, most of that revenue will be divided among Amazon and a handful of large-scale e-commerce sites, including Walmart, Target and Best …
Read More »The vicious cycle of ROAS targets is killing your business
Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t …
Read More »Visualizing your site structure in advance of a major change
In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look instead at how a major site structure change might impact your …
Read More »Google Search Console beta adds 12+ months of data to performance reports
The new beta version of Google Search Console has now added over 12 months of historical data to the performance reports. Here is a screen shot showing the options of date filters for the report, including last seven days, last 28 days, last three months, last six months, last 12 …
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