Field Testing New Hearing Assistance Products The combination of loosened medical regulations for hearing aids and growing demand from an aging population has generated a boom in hearing and audio innovation. Although slowed down a bit by the COVID-19 pandemic, many of the major players in the market have finally …

Guide to Core Web Vitals Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors as part …

4 ways to speed up your Shopify site Page speed is a Google ranking factor, but its influence isn’t limited to your organic visibility. For e-commerce sites, speed is always a concern because low page load times improve the user experience and, in turn, conversion rates. The fastest Shopify sites …

SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. In my keynote …

Google adds new mortgage feature box to search Google has launched a new feature in the mobile search results for searches related to mortgages. This is not just the mortgage calculator feature it has had since 2015, but a feature box that shows a lot more information around mortgages. What …

How and where to fight for your marketing budget Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or penalty …

Google delays mobile-first indexing deadline to March 2021 Google announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March, before all the …

The most memorable Google algorithm updates of all time Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which Google algorithm update felt the biggest to them in their …

NASA Will Bring SpaceX Dragon Crew Back to Earth August 2 NASA astronauts Bob Behnken and Doug Hurley made history in May when they rode the SpaceX Falcon 9 into space and docked the Dragon capsule at the International Space Station (ISS). The pair have been on the station all …

Fossils of New Herbivorous Dinosaur Found in China   Paleontologists in China have found the fossilized fragments from a new genus and species of non-sauropodan sauropodomorph dinosaur that walked our planet approximately 195 million years ago (Early Jurassic epoch). Life reconstruction of Irisosaurus yimenensis. Image credit: Ang Li. Irisosaurus yimenensis …