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4 things SEO professionals should do consistently

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. …

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The Google Assistant SDK adds support for additional languages & more

Google announced it has expanded the Google Assistant software development kit to support additional languages. That means developers can now bring Google Assistant applications to more people. Google Assistant now supports these additional languages and regions English Australia, English Canada, English UK, English US, French Canadian, French France, German and …

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Calculating Your Christmas Energy Costs

How Much Electricity Do Your Christmas Lights Use?   It’s no secret that between gifts, food, and perhaps having a few friends or family stay over, the holiday season can get pretty expensive. But how much are all those festive strings of lights going to up your electric bill this …

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Gathering Spruce Trees for Food and Medication

While residing in Alaska, I was surrounded by Black Spruce trees (picea mariana) and took pleasure in having the ability to gather newly-formed tips from this tree. The Black Spruce can reach up to 80 feet and is discovered in the northern parts of The United States and Canada, growing …

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Google confirms mid-December search ranking algorithm updates

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to …

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7 ways to use dynamic content and multiply your conversions

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. So, how can marketers meet the high demand for …

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SearchCap: Google algorithmic update, SEO reviews & mobile apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms mid-December search ranking algorithm updateDec 20, 2017 by Michelle Robbins As the update continues to roll out, early indications suggest disruptions in mobile SERPs, …

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