Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive …

In the wake of the European Commission’s $2.7 billion antitrust fine against Google last year, the company opened up product listing ads (PLAs) to rival comparison shopping services. It also pledged to operate Google Shopping as though it were a stand-alone entity and to provide “equal treatment” for rivals. Implementing …

Cryptographers and linguistic experts have been puzzling over the Voynich manuscript ever since its discovery over 100 years ago. This confounding 240-page codex was written centuries ago in an indecipherable gibberish language that has remained untranslated despite extensive study. Researchers from the University of Alberta now claim to have made …

A startup called Cake has an ambitious plan to take on incumbents like Chrome and Safari to build a better browser for mobile devices. The company announced this morning it has raised $5 million for those efforts from Peak Ventures, Pelion Ventures and Kickstart Seed Fund. Cake was founded in late …

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to …

Photo: Pond5 Chances are the center of your midsection gets a little more love than the rest. Both men and women are guilty of skipping oblique exercises to focus on what’s front and center: your rectus abdominal muscles, aka the “six-pack.” However, exercising your obliques (located on either side of the …

Paleontologists in Egypt have found fossil fragments from a new species of titanosaurian sauropod dinosaur that walked the Earth around 80 million years ago (Cretaceous period). Life reconstruction of Mansourasaurus shahinae. Image credit: Andrew McAfee, Carnegie Museum of Natural History. Dubbed Mansourasaurus shahinae, the ancient beast was a type of …

An old antibiotic called octapeptin could help develop new drugs against extensively drug-resistant Gram-negative bacteria. This illustration depicts a 3D computer-generated image of three multidrug-resistant Pseudomonas aeruginosa bacteria. Image credit: James Archer / CDC. “Our study was prompted by the urgent need for new drugs to counter widespread resistance to …

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new sites to contact for a link. …

Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of …