Today’s Google doodle marks the 180th birthday of the British scientist, Sir William Henry Perkin. According to Google, Perkin, while cleaning out a beaker in a lab, stumbled upon what would become the first synthetic dye. “As an 18-year-old laboratory assistant, Perkin was cleaning out dark muck from a beaker …

The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX. Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences …

After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” …

Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results. Google posted on Twitter that Google does these types of updates “several times per year” and there is nothing a site can do …

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since …

Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms core search ranking algorithm updateMar 12, 2018 by Barry Schwartz Google acknowledged the suspected update but says there is nothing webmasters can do to …

Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, …

Intel has released a new set of updates for the Meltdown and Spectre bugs that we first learned about in early January. It’s critically important to patch and update systems to avoid exposure to these flaws. Intel’s strategy has been to fix its newest systems first, followed by the earlier …

Most scientific discoveries are the product of years of careful research, but sometimes science happens by accident. Such was the case for researchers at the University of Nevada who were looking for a specific form of carbon dioxide in diamonds. Instead, they detected the first ever samples of naturally occurring …