“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four …
Read More »Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test …
Read More »How using search opportunities can guide link-building content strategies
Content and links are still pillars of search engine optimization (SEO). In fact, Google has told us in the past these components are two of the top three factors in Google’s search algorithm. By now, we should all know this, but many people are still making a critical mistake when it …
Read More »SearchCap: Google with no results, ad removals & building links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search results page displays answer without any search resultsMar 13, 2018 by Barry Schwartz Who needs the ten blue links when you have the answer? …
Read More »Google adding business descriptions in Google My Business & local panel
Google looks to be adding a feature in Google My Business that allows business owners to add descriptions that appear in the local panel in search results. Both @deegs20 and @maulikpanchal posted screen shots of this in action. Google removed this feature back in 2016 when they dropped the Google+ support …
Read More »Must-See New Art Exhibits Across Canada
Photo: orfamay on Instagram This spring, Canada is truly shaping up to be an art lover’s dream. With so many intriguing exhibits hitting the most stylish and creative cities across the True North, there’s no need to jet off to Europe or book a weekend trip to the Big Apple if …
Read More »Liverpool Considering Move for Timo Werner
Liverpool are at the ‘front of the queue’ to sign RB Leipzig forward Timo Werner according to one surprising report, despite the player’s own insistence that he will ‘definitely’ remain at his current club next season. While it looks possible that Klopp and the Reds’ hierarchy will attempt to bring …
Read More »Startup Nectome Wants to Back Up Your Mind, but First It Has to Kill You
It’s hard to pitch a product when part of the deal is that you will absolutely, 100 percent die if you become a customer. That’s an integral part of what Nectome is offering, though. This Y Combinator startup wants to give you the chance to live forever — sort of. …
Read More »There’s always a bigger fish
Hall One at Mobile World Congress — a single space more massive than most conference centers in major cities — contained only a few displays. Although a quarter of the room housed small phone and mobile manufacturers, Huawei controlled the rest, creating a walled-off compound patrolled by women in folk …
Read More »Apple devices are butt dialing 911 from its refurbishing facility – 20 times per day
Since October, emergency responders in Elk Grove and Sacramento County, California have received over 1,600 false alarm 911 calls coming from an Apple repair and refurbishing site in the area. It’s not clear if the calls are coming from Apple’s iPhones or Watches but each time a call originates out …
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