I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from …

Microsoft has announced that Windows Server 2019 is now available in preview, with general availability expected in the back half of the year (despite the name, Windows Server 2019 is launching in 2018). This version of Windows will also receive an LTSC (Long Term Service Channel) release, which means it’ll …

Like the proverbial straw that broke the camel’s back, some four-year-old data that wasn’t destroyed when it was supposed to be maybe what finally starts to bring internet giant Facebook under the scrutiny of legislators and a previously complacent public. It’s helpful to look back at what happened, and at …

Elon Musk raised a significant chunk of money for his tunnel boring venture, the aptly named Boring Company, via sales of a heavily marked up ‘flamethrower’ with Boring Co. branding. Those pre-sales are all concluded, but now people who put down cash to reserve one are finding out when they …

Google News Initiative event in New York City, March 20, 2018. Google’s plans to help support publishers’ subscription businesses came into fuller color on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers called the Google News Initiative that builds …

Today’s Google doodle celebrates Guillermo Haro, the first Mexican astronomer to be elected to the Royal Astronomy Academy. Haro is credited with identifying Herbig-Haro objects — small patches of nebulosity associated with newly born stars which are named for him and George Herbig — and discovering the flare stars, bright red …

International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights. Global trends like the adoption of a mobile-first approach …

So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. …

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for …

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and …