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Google call-only ads getting ‘expanded’ with more characters

Google is enabling more text in call-only ads. Google call-only ads are getting the expanded text ad treatment. What’s changing. The big change is the addition of more text. Instead of a single 25-character headline, you’ll have two 30-character headlines. Plus, descriptions are increasing from 80 to 90 characters. The …

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Help us update the Periodic Table of SEO Success Factors

Every two years since 2011, Search Engine Land has taken a fresh look at all the elements that impact your success in search engine optimization, mapping them out on our Periodic Table of SEO Success Factors. While our staff includes some of the industry’s leading lights, we wouldn’t be where …

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Researchers Create Eight-Letter Genetic System: Hachimoji DNA

DNA is naturally composed of four basic molecules called nucleotides (commonly known as ‘letters’) — A (adenine), T (thymine), C (cytosine) and G (guanine) — that form hydrogen bonds in order to pair. A research team led by Dr. Steven Benner of the Foundation for Applied Molecular Evolution added an …

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Microsoft Launches $3,500 HoloLens 2 Headset

  As expected, Microsoft launched its HoloLens 2 ahead of Mobile World Congress. As expected, the new headset is a significant improvement over the original, with new features and capabilities. The one thing we didn’t expect? A petition launched by Microsoft employees criticizing the company for war profiteering and calling …

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Report Claims Apple Will Use TSMC for 5nm in 2020

  There’s a new report claiming Apple will use TSMC for 5nm production in 2020, despite the fact that first-generation EUV chips aren’t even coming off the line yet. If it proves true, it would mean TSMC is already locking up orders on the far side of one of the …

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