The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can relate back to your department. Search marketing is not …
Read More »World’s Largest Macroalgal Bloom Discovered
Free-floating mats of brown macroalgae called Sargassum in the center of the North Atlantic were first reported by Christopher Columbus in the 15th century CE. Since 2011, these mats have increased in density and size to generate a 5,500-mile (8,850 km) long belt that extends from West Africa to the …
Read More »Zlatan Ibrahimovic Finally Mkaes A Goal!
Former Manchester United and Barcelona striker Zlatan Ibrahimovic has finally ended his 5-game scoreless run for LA Galaxy in the US Major League Soccer . At the same time, LA Galaxy had also not netted in 140 minutes before Ibrahimovic scored again. Ibrahimovic has won many trophies including 1 UEFA …
Read More »NASA Installs SuperCam Instrument on Mars 2020 Rover
NASA’s Mars 2020 rover is slowly taking shape. After adding the rover’s stereoscopic navigation cameras and prototype wheels, engineers at NASA’s Jet Propulsion Laboratory (JPL) have attached the rover’s SuperCam Mast Unit. This vital piece of equipment will allow Mars 2020 to analyze samples from a distance as it …
Read More »Matthew Wolff Shoots A 62 Putting Him On Top.
Matthew Wolff shot the best round of his young career on the PGA Tour on Saturday, firing a nine-under-par 62 to move into a share of the lead with Collin Morikawa and Bryson De Chambeau at the inaugural 3M Open. Matthew Wolff tees off on the 18th hole during the …
Read More »AMD’s Ryzen 7 3700X and Ryzen 9 3900X Reviewed: Red Storm Ryzen
After months of rumors, disclosures, and previews, AMD’s 7nm moment of truth has finally arrived. The 7nm, third-generation Ryzen 3000 family represents AMD’s first chance to seize the top of the CPU market in nearly 15 years. This review assumes you are generally familiar with Ryzen and the Zen …
Read More »ESA’s Mars Express Spots Dust Storms at Martian North Pole
ESA’s Mars Express orbiter has observed several local and regional dust storms brewing at the north pole of the Red Planet. A dust storm underway at the edge of the north polar ice cap of Mars. The image was taken by Mars Express’ Visual Monitoring Camera on May 29, 2019. …
Read More »Study: Gut Bacteria Stimulate Antiviral Signals in Lung Cells to Protect against Flu Virus
In a study of mice, an international team of scientists has discovered that signals from gut bacteria help to maintain a first line of defense in the lining of the lung: when mice with healthy gut bacteria were infected with influenza virus, around 80% of them survived; however, only a …
Read More »Researchers Translate Proteins into Musical Compositions, and Back
A team of scientists at MIT has developed a system for converting protein sequences into audible sound that resembles musical passages. Then, reversing the process, the researchers can introduce some variations into the sounds and convert them back into brand-new proteins. Yu et al report a method to translate amino …
Read More »PPC and machine learning: Where do we draw the line on automation?
One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media. Our industry is at …
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