Microsoft reported better-than-expected quarterly earnings Thursday, but the two sectors of the company that matter most to digital advertisers — search advertising and LinkedIn — again saw declining year-over-year growth in the final quarter of its fiscal 2019, which ended June 30. Single-digit revenue growth for search advertising. With an …

How Googlebot processes JavaScript. Image source: Google Search developer’s guide. On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices. What it covers. In addition to an overview of how …

Undoubtedly, the rise of user generated content (UGC) is one of the most compelling phenomena of the digital age. The ability for everyday people to become publishers through reviews, visual storytelling, tweets, and other forms of content has equaled the playing field between consumers and businesses and given a voice …

Archaeologists digging at an early hominin site in China have discovered two engraved bone fragments that date back nearly 115,000 years. Photographs of the two engraved bone fragments from the site of Lingjing, China. Image credit: F. d’Errico L. Doyon. The two weathered bone fragments were found at the site …

Local search is probably more visible than it has ever been since the advent of Google Maps. Yet, paradoxically, there’s almost no consumer-facing innovation taking place. There’s Google, Yelp, Facebook (somewhat) and a range of specialized vertical apps and sites, some of which have simply survived but aren’t thriving. Little …

  Buzz Aldrin descends onto the moon’s surface. Credit: Neil Armstrong/NASA Update (7/20/2019): Today’s the big day. NASA TV will live-stream the original moon landing and then, six hours later, the moon walk. Broadcast times on the YouTube channel linked below are 4 PM EST (for the Moon landing) and …

  We have all been there before. You need the right data from a website for your next content marketing project. You have found your source websites, the data is just there waiting for you to grab it and then the challenge emerges. You have 500 pages and wonder how …

Google suspended secondary ticket marketplace Viagogo’s advertising for violating its ad policies. The suspension follows campaigns by event industry groups to get Google to remove Viagogo’s ads. Last year, 24 signatories, including UK trade and industry bodies as well as several MPs, sent an open letter to Google calling on …

Retauranteurs are more likely than restaurant patrons to say digital marketing channels and reviews influence customers’ restaurant choices. Restaurant point of sale and management system, Toast released a new report assessing the state of the industry and how technology is changing the dining experience. The report is a by-product of …

Danielle Waller of Merkle speaking during SMX Advanced in Seattle. SMX Advanced 2019 in Seattle was another fantastic show packed with lots of great SEO and SEM insights. There are plenty of recaps to check out if you weren’t able to attend. The SEM track titled, “Selling Smarter With Search, …