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Hackers Openly Peddle Tools to Hack Ring Cameras

  Perhaps one of the most perplexing aspects of modern “smart home” technology is how willing people are to install internet-connected cameras all over their homes. Yes, the same internet on which people use passwords like “123456.” After a widely reported Ring camera hack, Motherboard investigated and found a network …

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New Map Shows Near-Surface Water Ice on Mars

Using data from NASA’s Mars Reconnaissance Orbiter and Mars Odyssey orbiter, a team of planetary researchers have crated a map of the water ice depth on the Red Planet. Published in the journal Geophysical Research Letters, the new map shows that water ice is present sometimes just a few inches …

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The Fantastic 5: Emerging strategies to drive conversions & growth

  It’s time to face facts: today’s marketing is more than product, price and promotion. To be successful, you’ve got to have continuous customer conversations that are personally relevant at the moments of greatest impact. Sounds simple, right? But many marketers are constrained by yesterday’s technology, data silos and organizational …

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2019 benchmark report: brand vs. non-brand traffic in Google Shopping

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split …

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NASA Releases Map of Water Ice on Mars

  NASA is working on the necessary technology to return to the moon, but that’s just a stepping stone to the agency’s goal of sending the first humans to Mars. Reaching Mars will be a challenge, but the agency is already working to narrow down landing sites. A new NASA-led …

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Plants Produce Ultrasonic Clicks under Stress

A team of biologists at Tel-Aviv University, Israel, has discovered that stressed plants emit sounds — similarly to many animals — using ultrasonic clicks not detectable by human ears, and found that these sounds carry information about the physiological state of the plant. Stressed tomato (Solanum lycopersicum) plants emit remotely-detectable …

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Machine learning for next-best offers

  We all have our habits and routines. Some enjoy jogging first thing in the morning, while others would rather stay up late watching their favorite show. As discouraging as it may seem, our daily lives are full of repetitions. Most people take the same route every day when they …

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