E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to …
Read More »Become a Search Engine Land MVP and you could win a FREE ticket to SMX!
Our limited-time MVP promotion rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference …
Read More »Google’s mobile-first indexing guide update emphasizes the same content across site versions
Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured data, visual content, and best practices. Below, you’ll find a summary of the additions. The document was updated on Jan. 21, 2020, with the previous …
Read More »Stop paying for clicks when you’ve hit conversion capacity with this script
A conversion onslaught. The issue that some businesses can only dream of, while for others it’s a nightmare made real. Having more leads than you can qualify or orders than you can fulfill is a recipe for disaster as your overstretched staff try to deal with under-serviced (and inevitably …
Read More »Video: Josef Sperzel talks technical SEO and using Python to pull data
In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of …
Read More »Reminder: HP’s ‘Cheap’ Instant Ink Program Requires Monthly Payments, Constant Monitoring
HP’s Instant Ink program has existed for quite some time, but the service has never gotten much attention and its existence has recently been news to some of the company’s own customers. Some customers have discovered that they signed up for a monthly service that you have to purchase …
Read More »Could Invisible Extraterrestrial Life Forms Really Exist Among Us?
Life is pretty easy to recognize. It moves, it grows, it eats, it excretes, it reproduces. Simple. In biology, researchers often use the acronym ‘MRS-GREN’ to describe it. It stands for movement, respiration, sensitivity, growth, reproduction, excretion and nutrition. But Helen Sharman, Britain’s first astronaut and a chemist at Imperial …
Read More »Entomologists Discover New Species of Many-Plumed Moth
A species of many-plumed moth believed to be new to science has been discovered in South Africa. Alucita udovichenkoi, an adult male. Image credit: Kovtunovich et al. Many-plumed moths, or the Alucitidae, are a small family with currently over 200 described species in nine genera. These moths are found in …
Read More »Average Retirement Income 2020: How Do You Compare?
How are you going to pay for retirement? How is everyone else doing it? What is the average retirement income 2020? Are you anywhere close to average? Although the economy has been booming, many of us are going to come up short for retirement income — even if you can …
Read More »CallRail adds call analytics integration with Google My Business
Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the product greatly simplifies the provisioning and set up of call tracking for GMB. “It cuts the time in half,” compared to manual set …
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