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SearchCap: Google Holocaust denial, AMP reports & Google defamation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site …

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Uncovering the white spaces of opportunity for local search

The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands …

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7 things business owners fear (but shouldn’t) about SEO

– Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid …

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6 common PPC reporting mistakes that can make you look terrible

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …

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How to budget for SEO

The importance of SEO is undeniable. So how much does a business have to pay to achieve results? This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impact the pricing for a small, medium or large SEO program: the analysis …

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Petra Kvitova is injured in robbery in her apartment

Two-time Wimbledon champion Petra Kvitova says she is “shaken, but fortunate to be alive” after being severely injured by a knife-wielding robber in her apartment Tuesday. The Czech tennis star suffered damage to the tendons and nerves of her left, playing hand and underwent nearly four hours of surgery. Czech …

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