If it feels like the search results changed a lot this year — especially Google’s — you’ve done a good job staying on top of search news. As we look back on the biggest stories of the year, several of them cover changes in SEO and ranking algorithms, and others …
Read More »SEO in 2017: Mobile optimization as a competitive advantage
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative …
Read More »Improve your paid search & social through relationship marketing
A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, …
Read More »SearchCap: 2017 SEO, Google holidays & our top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire …
Read More »Google’s top results for “Did the Holocaust happen” now expunged of denial sites
Several days after Google put a search ranking change into place, the first page of results for “did the holocaust happen” now appears to be entirely free of denial sites. The algorithm change happened earlier this week. As we covered, it caused the Stormfront denial site that was ranking tops for that …
Read More »Rookie DE Noah Spence ready to take on challenge
Buccaneers rookie defensive end Noah Spence doesn’t, anyway. Spence will go into the Bucs’ rematch with the Saints this weekend tied with Ayers for second on the Bucs in sacks with 5.5 (1.5 fewer than McCoy) and tied for fourth among all NFL rookies in the same category. The extra …
Read More »Microsoft finally admits that its malware-style Get Windows 10 upgrade campaign went too far
Update: An earlier version of this story reported that Capossela was interviewed by Softpedia. While Softpedia was reported elsewhere as originating the story, the actual interview was done by Windows Weekly. ExtremeTech regrets the error. From mid-2015 to 2016, Microsoft ran two simultaneous experiments. First, it made Windows 10 free …
Read More »Apple’s new MacBook Pro is the first MacBook Consumer Reports won’t recommend
Apple’s new MacBook Pro isn’t having an easy time in the market. It’s been panned for its reliance on dongles, criticized for using older Intel chips, and a significant number of users have reported decidedly substandard battery life when using the system. Apple has responded to these complaints by cutting …
Read More »Uber explains why it looks like its app is still tracking your location, long after drop-off
Uber responded today to reports that its app continues to check users’ locations even when they hadn’t used the ride-hailing service for days or weeks. The company explained that the issue is being caused by the iOS operating system itself, not direct tracking by its app. Many users had realized that Uber’s app …
Read More »Limusaurus: Beaked, Bird-Like Dinosaur Species Had Teeth as Juveniles, Lost Them as They Grew
An international team of paleontologists has discovered that Limusaurus inextricabilis, a species of Jurassic dinosaur, lost its teeth in adolescence and did not grow another set as adults. Limusaurus inextricabilis is the only known reptile to lose its teeth and form a beak after birth. Image credit: Yu Chen. Limusaurus …
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