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According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buysJan 27, 2017 by Purna Virji Columnist Purna Virji …

Photo: liciousto on Instagram With Winterlicious 2017 making a splash in Toronto, foodies can take a step out into the cold to enjoy delicious cuisine at over 220 restaurants across the 6ix. The annual food event will be kicking off on January 27, and will run until February 9. As …

Nvidia pushed a new update for its Shield streaming device yesterday, with a number of new features and enhancements. At CES, the company had announced a refreshed Shield TV, with Google Assistant integration, 4K streaming support, an updated Games application, a small, plug-in microphone that tethers to the Shield (allowing …

Seagate may have made waves last year with its 60TB SSDs, but the company is still first and foremost a magnetic storage provider. During its conference call yesterday, the hard drive manufacturer laid out its near-term roadmap, with aggressive plans to ramp drive capacities over the next few years. Right …

Researchers have been chasing the dream of metallic hydrogen for decades, ever since the material was first theorized by Princeton University scientists Eugene Wigner and Hillard Bell Huntington in 1935. If it exists, metallic hydrogen could fundamentally transform the way we used energy. Now, two scientists claim they’ve successfully created …

Dating app Hinge recently pivoted from swiping to “stories,” in order to help people find real relationships. That focus on authenticity, however, seems to stand in contrast to a project the company has been testing: Audrey, a personal assistant who will message your matches for you and schedule your dates. Audrey’s …

A research team led by Western Illinois University scientist Thomas Hegna has announced the discovery of two pyritized, egg-bearing specimens of the Ordovician trilobite Triarthrus eatoni. Left: ventrally preserved specimen of the Ordovician trilobite Triarthrus eatoni showing nine eggs in the specimen’s left genal angle; scale bar – 5 mm. …

Thanks to a breakthrough by a research team led by University of California Berkeley physicist Norman Yao, time crystals are now a reality. Following a blueprint created by N.Y. Yao et al, University of Maryland physicists made the first time crystal using a one-dimensional chain of ytterbium ions; each ion …