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Google AdWords and the conversion blind spot

Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major …

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Researchers Find New Genetic Variants that Influence Human Adult Height

Eighty-three height-associated genetic variants have been discovered in a large-scale study led by researchers from Queen Mary University of London, Montreal Heart Institute, the Broad Institute and the University of Exeter. The research appears today in the journal Nature. Eirini Marouli et al report 83 height-associated coding variants with lower …

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3 Intriguing Places To Visit in Canada in 2017

Photo: @discovertofinobc on Instagram  The idea of exploring close to home must be much more appealing with the Canadian dollar continuing to rise. There are various places within Canada, which many Canadians have yet to visit, which are both beautiful and offer the perfect opportunity to explore the Great White …

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7 Active Travel Getaways You’ll Want to Book ASAP

Photo (clockwise from top left): Exodus Travels, G Adventures, Inc, ©Backroads/Brenda Ernst, © G Adventures, Inc It’s time to take your workout out of the gym and on the road! These awe-inspiring active travel vacations will give you a reason to hike, bike, swim and snorkel — with delicious food, …

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