In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of …
Read More »Report: Releasing Super Bowl ads early jump-starts lifts in brand search
It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super …
Read More »SearchCap: Google algorithm update, Super Bowl search ads & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block …
Read More »Exciting New Fiction Releases For Winter 2017
Photo: sophiekinsellawriter on Instagram With winds howling and the snow gradually falling, bookworms across Canada will be tempted to stay indoors and avoid the elements. If your weekend plans for the winter involve cuddling up in front of the fireplace with a new read, you’re in luck. From tales of suspense …
Read More »Apple may integrate new custom ARM cores into future Macs, but x86 swap still unlikely
When Apple launched its new MacBook Pros with the new Touch Bar, they also included a new ARM core, dubbed the T1, to handle the Touch Bar screen and certain other aspects of the system. Now, a new report claims that Apple will include more ARM silicon in future products. …
Read More »Time Warner Cable sued in New York for rampant fraud, lying to the FCC
New York State Attorney General Eric Schneiderman has filed a lawsuit (PDF) against Time Warner Cable, accusing the company of lying to both its customers and the FCC. The suit alleges that TWC “Systematically And Knowingly Failed To Deliver The Reliable And Fast Internet Access It Promised To Subscribers Across …
Read More »Scientists devise tiny spacecraft with giant light sails to visit nearest exoplanet
Astronomers announced several months ago that there is most likely a small Earth-like planet in orbit of Proxima Centauri. That’s a big deal because Proxima Centauri happens to be the closest star to Earth, at just a bit over four light years away. That’s still an insurmountable distance for human …
Read More »Domino’s now lets you order from its full menu via Messenger – no setup or account required
Domino’s is about to put its ordering bot, Dom, to a big test. Just ahead of Super Bowl weekend, the pizza chain is rolling out the ability to order off its full menu via Facebook Messenger – even if you haven’t already set up a pre-configured “pizza profile.” The update means it will …
Read More »11 Delicious Super Bowl Snacks (That Are Secretly Healthy)
After Thanksgiving, Super Bowl Sunday is the second biggest day of the year for eating in the United States. Americans consume 30 million pounds of snacks during the big game, according to the United States Department of Agriculture (USDA). Many of those are processed chips and frozen apps that are …
Read More »Ceres May Have Vanishing Cryovolcanoes
Ahuna Mons, a 2.5-mile- (4 km) tall mountain on Ceres interpreted as a geologically young cryovolcano, may have some hidden older siblings, according to a team of planetary researchers led by Dr. Michael Sori of the University of Arizona. Ahuna Mons, Ceres’ lonely mountain, is seen in this simulated perspective …
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