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Organic traffic & link building for small businesses

When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging …

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Winter Driving Fuel Efficiency Tips

Feel like you’re spending more time at the gas station these past months? It’s not your imagination! Along with the dip in winter temperatures, the fuel efficiency of our cars drops during colder months. Tests show that when temps fall from about 77°F to 20°F, a car’s gas mileage drops …

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Missed link-building opportunities: Reclaiming broken links

It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t …

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