In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Indoor clouds at Google’s office: Source: Instagram Google sleeping cots: Source: …
Read More »Organic traffic & link building for small businesses
When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging …
Read More »How to write PPC text ads in 2017’s sophisticated environment
I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a 25-character headline and two 35-character description lines. Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved …
Read More »Google temporarily disables ‘not mobile-friendly’ label in search results due to bug
Kashin / Shutterstock.com Google has confirmed that they have temporarily disabled the ‘not mobile-friendly’ label in the mobile search results due to a bug. John Mueller of Google said that Google has turned “the label off for now” but it “should be ok soon.” This is in response to Google …
Read More »Google brings back emojis in the search results snippets for relevant queries
Google has confirmed with Search Engine Land that they have brought the ability for emojis to be displayed in the search results listing page. In June 2015, Google removed emojis from showing up in the results after promising to disable them over webmaster abuse. Well, I guess Google had a …
Read More »SearchCap: Google mobile-friendly bug, emojis are back & Google app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google brings back emojis in the search results snippets for relevant queriesFeb 17, 2017 by Barry Schwartz Google has brought back displaying emojis in the search …
Read More »Winter Driving Fuel Efficiency Tips
Feel like you’re spending more time at the gas station these past months? It’s not your imagination! Along with the dip in winter temperatures, the fuel efficiency of our cars drops during colder months. Tests show that when temps fall from about 77°F to 20°F, a car’s gas mileage drops …
Read More »No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
The Wall Street Journal has confirmed to Search Engine Land that it has removed its content from Google’s First Click Free program, a system that allows Google searchers to access a limited amount of news content without a paywall barrier. Dow Jones — which publishes The Wall Street Journal — …
Read More »Missed link-building opportunities: Reclaiming broken links
It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t …
Read More »SearchCap: Google Image search change, WSJ first click free & new Google ad extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” programFeb 16, 2017 by Danny Sullivan WSJ move might cause other …
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