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Google Play will now downrank poorly performing apps

Google today announced it’s rolling out a change to its Play Store so that better-performing apps – meaning those that experience fewer crashes and those that don’t drain your smartphone battery – will be ranked higher than apps with bugs and other performance issues. The goal with this new ranking …

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Designing content for the mobile-first index

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it …

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Best Practices for Building an On-Demand Content Strategy

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts …

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Caribana 2017 Comes To Toronto This Weekend

Photo: caribana_toronto on Instagram  It wouldn’t be summer in Toronto, without Toronto’s annual Caribbean Caribana festival. Caribana has become a tradition since 1967, and is now one of the biggest cultural festivals in North America. More than a million tourists will be expected to come and enjoy the many events taking …

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Open Wide! Pursue Dental Care Before You Retire

Your pre-retirement checklist probably includes tasks such as signing up for Medicare, creating a budget and planning an exit from your career. But there’s one important task that you may be forgetting: pursuing dental care before you retire. Dental Care Not Usually Covered by Medicare You may be surprised to …

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