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Shortest Laser Pulse Lasts 53 Attoseconds

An international group of physicists and engineers, led by Professor Zenghu Chang of the University of Central Florida, has produced the shortest-ever laser pulse: a 53-attosecond X-ray flash. Professor Chang and co-authors broke the record for the shortest light pulse. Image credit: University of Central Florida. Attosecond pulses were first …

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Bing Ads now shows potential conversion impact with budget suggestions

Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts. In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab …

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Apple Search Ads: Still tapping after 6 months of testing

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial, US-only launch in October 2016, I was really excited to finally get to test out this brand-new platform when it finally launched in the …

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