Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, …

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out support for AMP landing page in AdWords search campaigns globally Sep 7, 2017 by Ginny MarvinAll advertisers will be able to point mobile …

I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” …

Photo: canadagoose on Instagram Toronto International Film Festival will be taking place again from September 7th-17th, which makes Toronto a hot spot for celebrity sightings.  It’s a week dedicated to showcasing interesting films from all over the world. This year, the festival is slated to bring Hollywood stars like Priyanka Chopra, …

NASA has actually reported a substantial solar flare being discharged by the Sun, the most effective since 2006, which has already triggered some radio blackouts on Earth– and it may cause aurora visible as far south as London.The flare was one of two produced by the Sun yesterday early morning(September …

Early this morning (Sept. 6) the sun released 2 powerful solar flares– the second was the most effective in more than a decade. Read More

Spotify and Hulu are collaborating to combine both of their streaming services into a single education package for just $4.99 per month. That’s a pretty exceptional deal for trainees. The offer sets Spotify Premium and Hulu’s on-demand streaming strategy (yes, with advertisements) at a price less expensive than either would …

Grab a warm coat and prepare yourself to take a trip far from synthetic lights. Thanks to the ,”Rodney Viereck from the Area Weather Prediction Center at NOAA told IFLScience.” A small error in the size and instructions estimates will have a huge effect on how big a storm we …

  HTC’s phone business has been in freefall for years, despite the firm’s early leadership position in the Android market. In August, the company made just $100 million, its lowest monthly revenue in 13 years. Worse, the handset that was meant to boost its fortunes, the U11, may have already …