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Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of …

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Upcoming September Events In Toronto

Although the summer months are now behind us, September in Toronto is an exciting and fast-paced time. While we have now bid adieu to Toronto Fashion Week  in Yorkville and are preparing to wrap another season of glitz and glamour at the Toronto International Film Festival, the 6ix is always …

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Should Windows 10 Power Users Shut Off Windows Update?

Prior to Satya Nadella’s tenure as Microsoft’s CEO, the firm employed extensive QA testers and used them for all of its Windows patch testing. Not long after Nadella came aboard, he reorganized the company, fired a large number of employees in the testing group, and began requiring OS developers to …

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Apple’s 4K Content Pricing Strategy is a Very Smart Move

At its launch event yesterday, Apple announced a bold new strategy that could give it a leadership position in a critical market. Marketing professionals and executives from other companies were left looking foolish by comparison and they’ll undoubtedly scramble to keep up with the Cupertino-based company. I’m speaking, of course, …

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