Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with …
Read More »Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. How Bing Ads offline conversion tracking works The system leverages the Microsoft Click ID (MSCLKID) that gets appended to every …
Read More »Bug drops Sitelinks Searchbox from Google search results
A bug in Google has wiped out a search feature that allows searchers to search within a specific site from the Google search result snippets. The feature launched three years ago, and it is officially called a Sitelinks Searchbox, where Google will show a search box directly within a search …
Read More »Research Sheds Light on Sequence of Events that Led to Creation of Earth and Mars
New research, reported in the journal Nature, changes scientists’ understanding of how terrestrial planets attain their physical and chemical characteristics. A young planetary system. Image credit: NASA / FUSE / Lynette Cook. Planets grow by a process of accretion (a gradual accumulation of additional material) in which they collisionally combine …
Read More »Planetary Researchers Solve Mystery of Pluto’s ‘Bladed Terrain’
Strange formations are found at the highest altitudes on the surface of the dwarf planet Pluto. They resemble giant knife blades of ice and can soar many hundreds of feet into the sky. According to new research published in the journal Icarus, these structures are made almost entirely of methane …
Read More »The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as …
Read More »Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A …
Read More »SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping …
Read More »Harvest Inspired Décor For Your Humble Home
Photo: kirklands on Instagram If you’re wondering how to embrace harvest season, look no further than the trend of sumptuous fall décor. Fitting the dipping temperatures of autumn, harvest inspired home interiors can help you prepare for the season ahead. As we greet fall, it’s time to abandon your pretty pastel …
Read More »Report: Andy Rubin’s Essential Has Only Shipped 5,000 Phones
Android co-founder Andy Rubin has is trying to get back into smartphones with his startup, known as Essential. The company made waves with the announcement of its nearly bezel-free smartphone earlier this year, but a new report suggests this experiment may be a flop. According to third-party data, Essential may …
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