Over a year ago, Yahoo (back when it still existed) admitted up to a billion of its email accounts were breached in a massive attack. Evidence then surfaced that the attack was made much easier by Yahoo’s refusal to adopt basic security protocols or to improve its service, out of …

A team of paleontologists in the UK has identified the smallest and youngest specimen of the ichthyosaur Ichthyosaurus communis on record, and found the remains of a prehistoric squid within its stomach. Reconstruction of a newborn Ichthyosaurus communis. Image credit: Julian Kiely. The ichthyosaur fossil has a total length of …

An international team of chemists led by Florida State University researchers has found that the theory of quantum mechanics does not adequately explain how the last 21 elements of the periodic table function. Instead, another well-known scientific theory — Albert Einstein’s Theory of Relativity — helps govern the behavior of …

Bonds can be a core low risk component of retirement portfolios, but they do come with one significant risk factor: if interest rates go up, the bonds you already own will plummet in value.  A bond ladder strategy can be a way to reduce that particular risk. First things first, …

Alexa is officially the first voice assistant to be available on Sonos, a move that turns the wireless speaker product into a voice-controlled sound system. Originally announced a year ago, Sonos has been working “day and night” with Amazon to implement the features. Alexa on Sonos will be available as …

Tiger Woods isn’t playing much golf these days, but that’s apparently not affecting his impact as a product endorser. After years with the Nike swoosh emblazoned on his golf ball, Woods was one of many players impacted when the company decided to exit the golf equipment space last year. “He …

Google is testing a new way to label AMP content in the mobile search results. Instead of using a gray AMP lightning bolt icon with the AMP letters next to it, Google is testing showing a blue lightning bolt icon with the word “instant” next to it. This was first …

Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages and walks of life in the often-painful process …

When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, during an inspirational Future of Search meeting with …

Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is …