Three Ancient Roman Boats Reconstructed in 3D A team of researchers from Italy and France has made realistic 3D reconstructions of three wooden boats from the ancient Roman port of Ostia. 3D reconstructions of the three boat types found at Ostia: a fishing boat (left), a small sailboat (center) and …

Physicists Create New Isotope of Mendelevium In an experiment performed at Lawrence Berkeley National Laboratory’s 88-inch cyclotron, a team of physicists successfully created a new isotope of the human-made element mendelevium. FIONA at Berkeley Lab’s 88-inch cyclotron. Image credit: Marilyn Sargent / Berkeley Lab. Mendelevium, a synthetic radioactive element of …

Physicists Verify Half-Century-Old Theory about Physicists from the University of Glasgow and the University of Arizona have experimentally verified a half-century-old theory that began as speculation about how an advanced alien civilization could use a rotating black hole to generate energy. An artist’s impression of a rotating black hole. Image …

Researchers Develop World’s Smallest Molecular Motor A molecular motor developed by a team of researchers from Switzerland consists of just 16 atoms. The world’s smallest molecular motor consists of a single acetylene rotor anchored to a chiral atomic cluster provided by a palladium-gallium surface that acts as a stator. Image …

Small improvements have a big conversion impact   Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have …

Google tests feeds for App install campaigns, expands deep linking and reporting   Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App …

Web Vitals come to Google’s Test My Site tool Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes …

Microsoft launches a free Search and Social campaign management platform for SMBs Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing …

Are brand crashers driving up your paid search CPCs? In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand terms, experience, …

  Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that impression at that bid to that audience member to …