When space agencies launch satellites into orbit, they have to worry about more than just the satellite’s data-gathering efficacy: Cost and end-of-life are also significant concerns. It costs tens of millions of dollars to build and launch a single satellite, and when the satellite’s job is done, it needs to …

Spring has sprung, but if it’s like most years it will start off with a little too much rain to go outside every day to enjoy the warmer weather. This means of course that we’ll still have plenty of time to lounge around on the living room couch, or curl …

Plastic is everywhere, and rocks are no exception. A team of geologists studying a remote island off the coast of Brazil have found that rocks are forming out of plastic waste, renewing the scientific community’s sense of urgency surrounding plastic pollution. Researchers typically flock to Trindade Island to study its …

Search Engine Land » SEO » Do personas REALLY matter in content marketing? Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if …

Search Engine Land » PPC » Why Facebook advertisers should test Performance Max Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some …

Search Engine Land » PPC » Meta rolls out paid verification Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue …

Sony announced Tuesday a new addition to its suite of cameras: the DSC-HX99 RNV. Unlike some of its predecessors, the DSC-HX99 RNV—also known as the Retina Projection Camera kit—doesn’t boast a huge range of features or a fancy autofocus system; instead, it assists visually impaired photographers by projecting images directly …

It’s called organoid intelligence, or OI, and it uses actual human brain cells to make computing “more brain-like.” OI revolves around using organoids, or clusters of living tissue grown from stem cells that behave similarly to organs, as biological hardware that powers algorithmic systems. The hope—over at Johns Hopkins, at …

Search Engine Land » SEO » How to deploy advanced schema at scale Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. However, deploying schema is challenging. It is not a one-and-done approach where you only need to …

Search Engine Land » SEO » How to successfully scale your content marketing and grow traffic You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content is your best …