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Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. …

Search Engine Land » PPC » How paid placements will evolve alongside AI-powered search Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google …

Google CEO Sundar Pichai is doing damage control. After a disastrous debut, Google’s Bard AI is available to testers. However, the company’s chatbot has been roundly criticized for its inability to keep up with OpenAI’s ChatGPT and the ChatGPT-infused Microsoft Bing. Pichai appeared on the most recent New York Times …

As automakers and climate-focused legislators continue to push electric vehicle adoption, they’ll need all the help they can get. If the idea of using public EV charging cables gives you pause, Hyundai and Kia have developed the Automatic Charging Robot. Shown off online last week, Hyundai Motor Group’s ACR aims …

Apple still has a long way to go before it adds no-prick blood glucose monitors to its wearables, Bloomberg’s Mark Gurman reported Sunday. Gurman said Apple “still needs to perfect the algorithms and on-board sensors” found in its prototypes before even hoping to build them into a Watch. It also …

One semi-surprising benefit of the global downturn in the PC market is it’s making DRAM much more affordable. A new report states that companies that purchase memory from manufacturers such as Micron and SK Hynix have reduced their orders, lowering demand. That caused the average selling price of DRAM to …

Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week of missing data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API. The dates. The Bing Webmaster Tools API stopped showing data …

If meat-eating humans already tend to be on the fence about lab-cultivated meats, this one’s sure to complicate their feelings even further. An Australian startup has produced what it says is the world’s first woolly mammoth meatball by combining mammoth DNA sequences with existing species’ stem cells. The startup is …

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle …